Beartooth Highway Economic Impact Survey Results Released

Friends of the Beartooth All-American Road today released the final report for the Beartooth Highway Economic Impact Survey.

The purpose of this study was to assess the economic impacts and visitor use of the Beartooth Highway. Until now, little was known about visitors to the Beartooth Highway Region. Data was collected from visitors during the 2012 summer and 2012-2013 winter seasons. In total, over 4,000 summer visitors and 1,600 winter visitors were intercepted during the study.

The Beartooth Highway is a nationally designated National Scenic Byways “All-American Road” situated in south-central Montana and north-west Wyoming. It spans 68-miles from Red Lodge, MT to the northeast entrance of Yellowstone National Park. Three gateway communities comprise the Beartooth Highway Region: Cooke City/Colter Pass/Silver Gate, Montana, Red Lodge, Montana, and Cody, Wyoming.

This report is a compilation of all reports generated from the study:

1. 2012 Summer economic impacts, use, and destination image report – This report details the summer data collection period and the respective results. Summer data collection began on May 31, 2012 and was completed in mid-September, 2012.

2. 2012-2013 Winter economic impacts, use, and destination image report – This report details the winter data collection period and respective results. Data collection for winter visitation was mid-December, 2012 through mid-April, 2013.

3. 2013 Qualitative analysis of activity specialization of snowmobilers in Cooke City/Colter Pass/Silver Gate, Montana – In-depth interviews were conducted with snowmobilers in Cooke City/Colter Pass/Silver Gate during January, 2013. Themes and insights about snowmobiling in the Beartooth Region are compiled, outlined, and examined in this report.

Acting as the lead organization for completion of the survey, Friends of the Beartooth All-American Road secured a 2012 Federal Highway Administration National Scenic Byway grant to fund the project with the Wyoming Department of Transportation acting as grant administrator. Addition project funding was provided by Wyoming Office of Tourism, Yellowstone Country Montana, Park County Travel Council, Yellowstone National Park Foundation, and utilization of Montana Lodging Facility Use Tax dollars. The Institute for Tourism and Recreation Research at the University of Montana provided project management including questionnaire development, data gathering and final data analysis and reporting.

The Beartooth Highway Economic Impact Survey Report can be found on-line at beartoothhighway.com website.   Download report here.

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Did You Know?

Fishing Beartooth Highway

The cutthroat is the only true western native trout. Originally wide spread throughout the state, it is now relegated to the higher, cooler, more inaccessible back country lakes and streams. Cutthroats are easily identified by the bright red “cut” on the lower jaw.

 

Friends of the Beartooth All-American Road

Friends of the Beartooth All-American Road is a non-profit organization established to interpret, showcase & preserve the Beartooth All- American Road as the nation’s premier rooftop scenic experience through the partnerships among gateway communities and agencies. Much of FBAAR’s work is guided by the Corridor Management Plan that was written to secure the All-American Road designation with the National Scenic Byways Program.  Contributions to the organization ensure on-going support of the beartoothhighway.com website and distribution of the Beartooth Highway RoadReport e-newsletter.